Market Entry Strategy


Often companies who want to expand to new markets, especially to promising emerging market countries start with a very basic and general market study and build up expensive distribution structures or even a subsidiary. Without knowing the challenges and pitfalls they face in a new country, they start to lose money very quickly.

Asia Dynamics helps companies to define a coherent market entry strategy to enter specific Asian markets based on profound knowledge and long-term experience.

It is crucial to understand a market well before entering it. Who is the right target group? What is different compared to the home market? What are the typical distribution networks?

As every country is different there is no global strategy which works for all international markets. For example direct exporting might work in one market, but in another a joint venture with a local partner would be the most successful strategy.