Expand your Distribution Network in Asia 

Companies that want to expand into new markets, especially into promising and emerging countries, often set up expensive sales structures before understanding the target markets at all. Without knowing what challenges and pitfalls they will face in a new country, they lose money very quickly.

It is crucial for export success that a company knows its own strengths and weaknesses as well as the opportunities offered by the Asian markets.

It is therefore crucial to understand a market well before entering it.

• Who is the right target group? What is different from the domestic market?
• What are the typical distribution networks?
• Which markets are the target markets?
• How big is the market or the market potential?
• How is the competition positioned in terms of price and product?
• What sales opportunities are there?
• How do we reach our target group and make our products known?

The experts at asiadynamics provide you with the information you need to make the right decisions, making it easier for you to enter the market.

Based on the market analysis, the appropriate market development strategy should be defined. The first concrete customer and partner contacts are also established in the selected target markets.

As every country is different, there is no global strategy that works for all international markets. For example, direct export may work in one market, while a joint venture with a local partner would be the most successful strategy in another.

Market Entry Strategy: Our services

• Define key success factors for your 
• Development of 2-3 strategic options for a successful market entry (focus products, story, pricing, distribution channels, requirements profile for distribution partners)

The experts at asiadynamics help you to define a compelling market entry strategy, taking into account the specific market characteristics.

asiadynamics has extensive market experience in the Asian region and can draw on a unique, asia-wide database of potential distribution partners. This helps to quickly identify potential distribution partners.

Market Entry Strategy: Our services

• Identification of 2-3 distribution partners who could potentially develop and expand the business locally
• Evaluation of distribution partners in terms of ability and motivation
• Accompanying the market entry

The job is not done after signing the distribution agreements – now the real work starts. It’s about aligning interests (and strategies) with the distributor, it’s about coaching the distributor to help him to succeed, and last but not least track the progress in terms of # dedicated sales people, # of sales points, revenues and profit.

Should the decision have been taken that you establish your own corporate setup in Asia, we help you to establish your legal entity with our partner organizations (e.g., local accounting firms). However, there are multiple options for a company structure and choosing the most appropriate one for your business type can be challenging.

Not only will you need to incorporate a company, but you will also need to satisfy the local requirements on corporate regulation, such as having a local director (in some jurisdictions) and a local company secretary. There are also minimum capital requirements, which vary from country to country, and often depend on the type of business that you will be operating. Additionally, the company will need to open a bank account, and an office space may be required for your business.

Having a partner like asiadynamics by your side makes the entire process of establishing your presence in Asia – either through a distrivbution comany or by establishing your own company – much easier. Our local experts are well versed in the nuances of each business structure, and they can advise on the best option based on your business, your sector and your strategy.